Airing Details

Jun 04, 2017 | 8:00pm EDT | C-SPAN 3
Jun 05, 2017 | 12:00am EDT | C-SPAN 3
Jun 10, 2017 | 5:15pm EDT | C-SPAN 3
Jun 11, 2017 | 6:35am EDT | C-SPAN 3

The social media campaign features three major themes designated by three different hashtags. Tweets featuring #JMo1stTerm will concentrate on the beginning of Monroe’s presidency (1817-1821), including issues of focus as represented by his first inaugural address, cabinet appointments, and purpose for and speeches from his presidential tours. This portion of the campaign features a secondary hashtag, #JMoInaugural, which will highlight excerpts from his inaugural address.

The 1817 Tour of the Northern States will come to life through tweets from the road from President Monroe using #JMo1817Tour. The messages will trace the trail of the tour and highlight cities and towns Monroe stopped in, as well as the receptions he received, the activities he engaged in and excerpts from speeches along the way. It will also feature selections from newspaper articles about the tour.

The campaign includes a modern-day element, as well, through the use of #MonroeUSA, which will feature fun facts and stories about places named after James Monroe, with a focus on cities, counties and towns he visited on his tours.

All three hashtags, plus the occasional use of #PresMonroe will appear in tweets on the new @PresMonroe account and help distinguish its different themes.

The existing @JMonroeMuseum account will still be used to disperse Monroe history and Museum information, as usual.

Location: On the steps of Monroe Hall, University of Mary Washington

James Monroe was inaugurated for his first term as the nation’s fifth president on March 4, 1817, ushering in what became known as the “Era of Good Feelings.” On this 200th anniversary of his first inauguration, the public is invited to witness Monroe’s inaugural address and the oath of office as administered by his longtime friend and occasional political adversary, Chief Justice John Marshall. The presidential party, including Elizabeth Monroe, will be welcomed by a color guard and the Historical Trumpets and Flutes of the United States Army Old Guard Fife and Drum Corps. Living history interpreters, including James “Jay” G. Harrison III as James Monroe, Elizabeth Monroe, James Madison, Dolley Madison, military reenactors and members of Regency Era organizations, will interact with attendees before and after the ceremony.

Free and open to the public.

The James Monroe Museum is pleased to announce that Lynda Allen was recently chosen as the institution’s first Public Programs Coordinator.  The new staff position is responsible for all of the Museum’s interpretive events, educational programs and facility rentals. Programs are offered on a variety of topics throughout the year, and tours for public and private schools and other groups serve audiences from the Fredericksburg region, Virginia, and a growing number of other states.  The Museum’s garden is a popular rental venue for private functions including weddings, parties and other social gatherings.

Ms. Allen was hired in September 2013 as the Museum’s Office and Store Manager, in which capacity she oversaw office administration, trained Museum Guides in admissions and store operations, and oversaw product development and sales activity. During her tenure the Museum Store experienced significant growth in the quantity and diversity of products, and in sales volume.  One of her key accomplishments was publication of the Museum’s engaging children’s book, Let’s Visit James Monroe, which highlights artifacts in the collection through the experience of a visiting family interacting with historical characters including James Monroe, Napoleon Bonaparte and enslaved African Americans.

Prior to joining the Museum staff, Ms. Allen was administrator of the Unitarian Universalist Fellowship of Fredericksburg and taught at Odyssey Montessori, also in Fredericksburg.  After earning a B.A. in communication studies at Virginia Tech and an M.A. in film and video from American University, Ms. Allen worked in independent feature and documentary films as a production manager, music supervisor, producer and director.  A prolific writer, she has published eight works of poetry, prose and nonfiction.

Ms. Allen begins her new duties on Aug. 10.  Efforts are underway to fill the vacant Office and Store Manager position, which will be advertised later this month.

The James Monroe Museum is a National Historic Landmark owned by the Commonwealth of Virginia and administered by the University of Mary Washington.  Founded in 1927, it is the nation’s largest repository of artifacts and documents related to the fifth President of the United States.  For hours of operation, directions, and other information, call (540) 654-1043.